YouTube, Google, Bing, Facebook and other platforms use average view duration as a ranking signal. You should respond by tweaking and optimizing the video so that it compels viewers to watch it until completion.Īverage View Duration Affects Search RankingsĪverage view duration can affect the search rankings of your videos. If the video has a low average view duration, it means viewers are disengaged. Whether you’re trying to sell a product, sell a service or simply achieve greater brand recognition with a particular video, tracking its average view duration can help. If a viewer is interested in a video, on the other hand, there’s a good chance he or she will watch all or most of it, resulting in a higher average view duration. Instead, the viewer will abandon the video, resulting in a lower average view duration. If a viewer isn’t interested in a video, it’s unlikely he or she will watch it until completion. The amount of time a viewer spends watching a video reveals his or her level of engagement with that video. Average view duration reflects the average amount of time viewers spend watching a video.Īverage View Duration Reflects Viewer Engagementīy tracking the average view duration of your videos, you’ll have a better understanding of their respective viewer engagement levels. Some may stop watching them three-quarters, whereas others may stop watching them halfway through. Not all viewers watch your videos until completion. To learn more about average watch time and the role it plays in video marketing, keep reading.Īs the name suggests, average view duration is a video marketing metric that reveals how long a typical viewer spends watching a video. Unless you’re familiar with this metric, though, you might be wondering why it’s so important. Videos with a high average view duration typically outperform those with a low average watch time. When using videos to promote your company and its products or services, you should pay close attention to average viewing time or view duration.

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